Category Archives: Media

Lesson objective To explore how the media and globalisation are linked Lesson outcomes • Assess whether globalisation is a force for good or evil• Evaluate their arguments• Explain what different perspectives think Globalisation McLuhan (1962) coined the term ‘global village’ to describe how new media has and is creating a common culture, in essence, shrinkingContinue reading “Globalisation – Media”

Lesson objective To explore what the new media is Lesson outcomes • How the media has changed• The impact• What the new media is New media refers to technological based media which requires some level of interaction from the audience. Livingstone and Bovill, highlight that there is a blurring of boundaries between different types ofContinue reading “New Media – Media”

Lesson objective To explore the Uses and Gratifications Model Lesson outcomes • This model to others and assess its significance• The impact• What the Uses and Gratifications Model is Overview Originated in the 1970s as a reaction to traditional mass communication research emphasizing the sender and the message. Stressing the active audience and user instead.Continue reading “Uses and Gratifications Model – Media”

Lesson objective To explore the Drip Drip Model Lesson outcomes • This model to others and assess its significance• The impact• What the Drip Drip is Explaining the theory The Cultural theory emphasises on the dominant ideologies control of the media and thus confirms agenda setting takes place. Neo-Marxists state that the way that individualsContinue reading “Drip Drip Model – Media”

Lesson objective To explore the Two Step Model Lesson outcomes • This model to others and assess its significance• The impact• What the Two Step Model is The Hypodermic syringe model was adapted by Katz and Lazarfeld in 1955 creating the Two Step Flow Model. This model accepts the media has a powerful influence, butContinue reading “Two Step Model – Media”

Lesson objective To explore the Hypodermic Syringe Model Lesson outcomes • This model to others and assess its significance• The impact• What the Hypodermic Syringe model is Explaining the theory This model is also called the magic bullet theory. This is an old fashioned model, but, is still influential in understanding how the media canContinue reading “Hypodermic Model – Media”

Lesson objective To explore how gender is represented Lesson outcomes • Assess difference in representations of gender• Evaluate the impact• Explain how gender is represented The facts Official statistics highlight that globally, males commit far more crimes than women. This creates a gender gap, which if you read the stretch and challenge, shows is minimising.Continue reading “Gender – Media”

Lesson objective To explore ethnicity is represented Lesson outcomes • Assess difference in representations of ethnicity• Evaluate the impact• Explain how ethnicity is represented General features about the portrayal of different classes Black and Asian Hall (2003) highlights that Black and Asian people are scapegoated as being cheats, deviant and the problem of society. ThisContinue reading “Ethnicity – Media”

Lesson objective To explore how social class is represented Lesson outcomes • Assess difference in representations of social class• Evaluate the impact• Explain how social class is represented Social class remains the strongest predictor of educational achievement in the UK, where the social class gap for educational achievement is one of the most significant inContinue reading “Social Class – Media”